House of Flavors Inc. | Mission Purpose & Values
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Mission Purpose & Values



Thank you for visiting House of Flavors Inc. Our mission, vision and values are below, which express who we are, what we value, and where we are going. 

Thanks again for visiting, hope to see you here in Ludington, Michigan.


Whit Gallagher


House of Flavors, Inc.

WHY We Exist


Specific Purpose:

The purpose of this business is to be a funding engine for the Protein Foundation. Click here to learn more. 


Our Mission:

To be a manufacturer of frozen desserts that constantly improves its products and processes while striving to exceed our customer expectations and enrich the lives of employees, shareholders and neighbors.


Quality Statement:

Providing safe and quality food is the goal of House of Flavors, Inc. We accomplish this through our people, suppliers, programs, and physical resources. We will continue to strive for better quality and safety through constant plant and personal improvements.


Strategic Roadmap:

Driving change and achievement in all areas of the business through Operational Excellence. This includes employee health & safety, documented processes and work instructions, communication, suggestion system, 5S and root cause problem-solving.



Living Our Values


Make money:

Financial success is critical to the mission. Driven by smart strategy. Financial stability brings competitive wages as well as profit sharing and donations.


Do the Right Thing:

Treat each other the way you want to be treated. Dignity and respect. Integrity in behavior, systems and processes.


What we say matters:

Choose you words carefully and use them to drive positive results. Positive and uplifting. Honest and direct.


What we hear matters:

Be an active listener. Enthusiastically seek and accept feedback in a positive way. Accept and grow from constructive criticism.


Do your best :

Take pride in your work and do it to the best of your abilities. Commitment and reliability. Growth and development.


Keep your head up:

Change is important and constant. Anticipate and lean into it.


Have fun:

Look for opportunities to enjoy the journey and have a little fun along the way. We take what we do very seriously, but not ourselves.